You Need More Than Clean Books.
You Need Someone Who Understands Your Business.
I'm Julia Spahiu — fractional CFO, bookkeeper, and financial strategist for complex, growing businesses. I founded Edi and Sienna Group because I kept meeting business owners who had bookkeepers keeping score, but no one helping them understand the game.
My Story
I've spent my career inside the financial complexity that most accountants avoid healthcare practices with multi-payer billing, multi-entity LLCs with intercompany transactions, energy companies navigating utility territories, health care, beauty businesses and short-term rental operators trying to scale without losing cash control.
What I found, over and over, was the same problem: business owners were getting reports, not answers. Their books were technically accurate but financially useless nobody was translating numbers into decisions.
That's the gap I built Edi and Sienna Group to fill. We don't just record what happened. We tell you what it means and what to do about it.
What I Bring to Every Engagement
Deep Industry Expertise
I don't do general small business bookkeeping. My work is concentrated in industries with genuine financial complexity:
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Healthcare & medical practices — payer mix, collections lag, provider compensation, billing cycle analysis
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Multi-entity businesses — intercompany transactions, consolidated financials, entity-level P&Ls
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Short-term rental operators — property-level performance, expense benchmarking, cash flow planning
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Energy & utility sector — territory-based billing, EDI remittances, regulatory cost allocation
CFO Thinking, Not Just Bookkeeping
Every client gets clean books and financial leadership. That means monthly reviews where we discuss what the numbers are actually telling you — not just a report dropped in your inbox. Cash flow planning, strategic budgeting, growth decision support, and someone you can call before you sign the lease or make the hire.
Systems That Scale With You
I build financial infrastructure — not just spreadsheets. When you work with us, you get QuickBooks setups built around how your business actually operates, reporting templates your CPA will thank you for, and month-end close processes that don't require last-minute scrambling.
By the Numbers
📍 Based in New York — serving clients nationwide
🏥 Healthcare practices from solo providers to multi-location groups
🏢 Multi-entity clients with 2 to 17+ locations
💼 Typical client revenue: $1M–$15M
Industries served: Healthcare, Beauty Industry,Real Estate, Energy, Professional Services
Who I Work Best With
My clients are operators and owners who have built something real — and are now running into financial complexity they didn't have two years ago. They're not looking for a bookkeeper to file transactions. They want a financial partner who will show up every month, know their numbers cold, and give them clarity on where the business is actually going.
If that's you — let's talk.
Ready to Meet Your CFO?
Book a free 20-minute Financial Clarity Call — no sales pressure, just a real conversation about where your business is and what clarity would look like.